Florida Power & Light Company customers can now go online for information and sign up for a free home energy survey at the firm's newly redesigned Web site, http://www.fpl.com/.
As a result of the survey, customers also may qualify for valuable FPL incentives to help pay for additional ceiling insulation, repair of leaky air conditioning ducts, or a new high-efficiency air conditioning system.
"We want to give customers lots of options for saving money and conserving energy," said Paul J. Evanson, FPL president. "We also want to make it easy for them to do business with FPL. FPL.com makes all that possible -- and more. FPL's new Web site is on the cutting edge of e-culture."
The energy survey signup is just one way FPL's customers -- commercial, industrial and residential -- may use the Web site. They also can pay bills, monitor their account history, learn about ways to keep their bills down, order connect and disconnect services, request meter checks and tree trimming, and report street light outages.
Business customers may take advantage of billing services, energy evaluations, lighting programs, air conditioning and power quality analyses. Visitors also can review job opportunities, order pamphlets on a variety of energy-saving programs and other special interest items, and get updates on FPL's many environmental programs and services to those with special needs.
Investors can follow analyst presentations in real-time, view annual reports and download presentations. The site also links to company news and storm and restoration service updates.
"In general, we've found that customers visit utility Web sites primarily for task-oriented transactions," said Mr. Evanson. "This is an exciting e- business venture for FPL, and we hope our customers and other stakeholders will take advantage of the power of the Internet."
From a design and content standpoint, many things go into making a good energy Web site. Using a technique for "mapping" -- or laying out -- information on the site, FPL emphasizes that most information for customers is now only two or three clicks away. The new design also accommodates people with disabilities by keeping links large and expanding the ways that one can move around the site.
Design and content decisions on http://www.fpl.com/ were made with customers in mind:
* Folders and links are organized in order of importance to customers.
* Photos and graphics -- based on pertinent site information --
personalize the site and add ease in navigating.
* No gratuitous graphics slow downloading. The site downloads as fast as
* Many free services are available.
* Rebates are offered for homeowners and small businesses.
* A Learning Center offers safety programs and games for kids and others.
* The site is compatible with AOL, Netscape and Internet Explorer.
"The successful utilities of the future will be those that build, nurture, and sustain personalized relationships with customers, and the Internet can help do that," said Mr. Evanson. "FPL's Web site focuses on specific services and programs to help our customers save time and money."
Florida Power & Light is the principal subsidiary of FPL Group, Inc. , one of the nation's largest providers of electricity-related services with annual revenues of more than $6 billion. The company serves 3.8 million customer accounts in Florida. FPL Energy, LLC, FPL Group's U.S. and international energy generating subsidiary, is a leader in producing electricity from clean and renewable fuels. Information is available on the Internet at www.fplgroup.com, www.fpl.com and www.fplenergy.com.
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SOURCE: Florida Power & Light Company