Florida Power & Light Company's renovated Web site made its debut recently, paving the way for a virtually limitless cyber-relationship between FPL and its customers.
All FPL customers -- commercial, industrial and residential -- will be able to pay bills, monitor their account history, learn about ways to keep their bills down, order connect and disconnect services, report outages and downed wires, and download company financial reports. Individuals will also be able to learn about job opportunities and order pamphlets on a variety of energy-saving programs and other special interest items.
Investors can follow analyst presentations in real-time, view annual reports and download presentations, while members of the media will find regular storm/restoration updates and access to news releases useful.
"Though a Web site is a very important element in how a company does business with its various stakeholders, of equal if not greater importance is the site's relationship to the company's overall goals and strategies," said Paul Evanson, FPL president. "FPL's new Web site is on the cutting edge of e- culture."
Additionally, business customers may take advantage of billing services, energy evaluations, lighting programs, air conditioning and power quality analysis.
"In general, we've found that customers visit utility Web sites for task- oriented transactions, not for general information," said Mr. Evanson. "This is an exciting E-business venture for FPL and we hope our customers will take advantage of the power of the Internet."
From a design and content standpoint, many things go into making a good energy Web site. Using a technique for "mapping" -- or laying out -- the information available onto the Web site, FPL emphasizes that most information the customer is looking for is only two or three clicks away. The new design also accommodates people with disabilities by keeping links large and expanding the way that one can move around the site.
FPL's Web site navigates like a high performance vehicle. These design and content decisions on FPL's Web site were made with the customer in mind:
* Folders and links are organized in order of importance to the customer.
* Photos and graphics -- based on pertinent site information --
personalize the site and add ease in navigating.
* No gratuitous graphics will slow downloading. The site downloads as
fast as text.
* There are "What's New," "Quick Start" and "Quick Answers" links for
* The site offers free products and services.
* Small businesses will find rebate offers.
* The site is compatible with AOL, Netscape, Internet Explorer, Web TV.
"The successful utilities of the future won't be those squeezing the last nickel out of their power plants, poles, wires and other assets -- but those that will be adept in cyberspace," said Mr. Evanson. "The FPL Web site capabilities range from general information to specific services and programs offered that help our customers save money."
Florida Power & Light is the principal subsidiary of FPL Group, Inc. , one of the nation's largest providers of electricity-related services with annual revenues of more than $6 billion. The company serves 3.8 million customer accounts in Florida. FPL Energy, LLC., FPL Group's U.S. and international energy generating subsidiary, is a leader in producing electricity from clean and renewable fuels. Information is available on the Internet at www.fplgroup.com and www.fpl.com.
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SOURCE: Florida Power & Light Company